// Book comparison

How to Win Friends and Influence People vs Influence

Which should you read? A side-by-side comparison of How to Win Friends and Influence People by Dale Carnegie and Influence by Robert Cialdini.

At a glance

How to Win Friends and Influence People Influence
Rating ★ 4.9/5 ★ 4.9/5
Pages 288 320
Reading time ~7.2 h ~8.0 h
Published 1936 1984
Author Dale Carnegie Robert Cialdini
Category Leadership Personal Effectiveness
Publisher Simon & Schuster William Morrow

Choose How to Win Friends and Influence People if…

  • You're interested in leadership.
  • You want the higher-rated book (4.9/5).
  • You prefer a shorter read (~7.2 hours).

Choose Influence if…

  • You're interested in personal effectiveness.
  • You want the more recent perspective (1984).

Key takeaways — How to Win Friends and Influence People

  • Practice Radical Appreciation by identifying and acknowledging the sincere strengths of your team members, which is the most effective way to inspire high performance and loyalty.
  • Master Empathetic Perspective-Taking by always seeking to understand the motives and needs of your stakeholders before attempting to persuade them to your strategic viewpoint.
  • Avoid Direct Criticism and instead use indirect methods to point out errors, ensuring that you preserve the other person’s dignity and maintain a collaborative work environment.
Read full How to Win Friends and Influence People summary →

Key takeaways — Influence

  • Apply the Reciprocity Principle by providing value to your stakeholders first, creating a psychological obligation that significantly increases your future persuasive power.
  • Leverage Social Proof by highlighting the endorsements of your existing customers and industry leaders to reduce perceived risk for new strategic partners.
  • Utilize Commitment and Consistency by asking for small, initial agreements that lead your stakeholders to stay aligned with your larger organizational goals over time.
Read full Influence summary →

The verdict

If you want the higher-rated, shorter read, start with How to Win Friends and Influence People. If you specifically need personal effectiveness, Influence is the better fit. Both summaries are free — no signup required.

❓ FAQ

Is How to Win Friends and Influence People or Influence better? +

How to Win Friends and Influence People has the higher reader rating (4.9/5 vs 4.9/5), but "better" depends on your goal. How to Win Friends and Influence People focuses on leadership, while Influence focuses on personal effectiveness. See the verdict below.

Which is shorter, How to Win Friends and Influence People or Influence? +

How to Win Friends and Influence People is shorter (288 pages, ~7.2 hours) compared to Influence (320 pages, ~8.0 hours).

Should I read How to Win Friends and Influence People or Influence first? +

If you want the quicker, higher-rated read, start with How to Win Friends and Influence People. Otherwise read whichever matches your current goal — both summaries are free on BookHubs.