// Book comparison
Misbehaving vs Think Again
Which should you read? A side-by-side comparison of Misbehaving by Richard H. Thaler and Think Again by Adam Grant.
Misbehaving
by Richard H. Thaler
★ 4.9/5
Think Again
by Adam Grant
★ 4.9/5
At a glance
| Misbehaving | Think Again | |
|---|---|---|
| Rating | ★ 4.9/5 | ★ 4.9/5 |
| Pages | 432 | 320 |
| Reading time | ~10.8 h | ~8.0 h |
| Published | 2015 | 2021 |
| Author | Richard H. Thaler | Adam Grant |
| Category | Finance & Investment | Leadership |
| Publisher | — | Viking |
Choose Misbehaving if…
- → You're interested in finance & investment.
- → You want the higher-rated book (4.9/5).
Choose Think Again if…
- → You're interested in leadership.
- → You prefer a shorter read (~8.0 hours).
- → You want the more recent perspective (2021).
Key takeaways — Misbehaving
- ✓ Design pricing and incentives around loss aversion — people will work roughly twice as hard to avoid a loss as to capture an equivalent gain.
- ✓ Use default options as your most powerful behavioral lever; whatever you set as the default will dominate, regardless of how trivial it seems.
- ✓ Recognize mental accounting in your customers and employees — money is not fungible in their minds, and your offer architecture should reflect that.
Key takeaways — Think Again
- ✓ Adopt a Scientist Mindset by treating your business strategies as hypotheses that require constant testing and validation against new market data and feedback.
- ✓ Cultivate Confident Humility, acknowledging the limits of your knowledge to remain open to better ideas and more accurate strategic insights from your workforce.
- ✓ Foster a Rethinking Culture within your team by rewarding the 'courage to be wrong' and encouraging the regular questioning of established organizational best practices.
The verdict
If you want the higher-rated, more acclaimed read, start with Misbehaving. If you specifically need leadership, Think Again is the better fit. Both summaries are free — no signup required.
❓ FAQ
Is Misbehaving or Think Again better? +
Misbehaving has the higher reader rating (4.9/5 vs 4.9/5), but "better" depends on your goal. Misbehaving focuses on finance & investment, while Think Again focuses on leadership. See the verdict below.
Which is shorter, Misbehaving or Think Again? +
Think Again is shorter (320 pages, ~8.0 hours) compared to Misbehaving (432 pages, ~10.8 hours).
Should I read Misbehaving or Think Again first? +
If you want the quicker, higher-rated read, start with Misbehaving. Otherwise read whichever matches your current goal — both summaries are free on BookHubs.