// Book comparison
The Design of Everyday Things vs Ogilvy on Advertising
Which should you read? A side-by-side comparison of The Design of Everyday Things by Don Norman and Ogilvy on Advertising by David Ogilvy.
The Design of Everyday Things
by Don Norman
★ 4.9/5
Ogilvy on Advertising
by David Ogilvy
★ 4.9/5
At a glance
| The Design of Everyday Things | Ogilvy on Advertising | |
|---|---|---|
| Rating | ★ 4.9/5 | ★ 4.9/5 |
| Pages | 368 | 224 |
| Reading time | ~9.2 h | ~5.6 h |
| Published | 1988 | 1983 |
| Author | Don Norman | David Ogilvy |
| Category | Pemasaran & Jualan | Pemasaran & Jualan |
| Publisher | Basic Books | Vintage |
Choose The Design of Everyday Things if…
- → You're interested in pemasaran & jualan.
- → You want the higher-rated book (4.9/5).
- → You want the more recent perspective (1988).
Choose Ogilvy on Advertising if…
- → You're interested in pemasaran & jualan.
- → You prefer a shorter read (~5.6 hours).
Key takeaways — The Design of Everyday Things
- ✓ Utamakan Discoverability dan Feedback, pastikan setiap elemen produk anda memberi isyarat secara jelas tentang fungsi dan mengesahkan tindakan pengguna secara segera.
- ✓ Sesuaikan reka bentuk produk anda dengan Model Mental Pengguna, sedar bahawa manusia berinteraksi dengan teknologi berdasarkan pengalaman lalu dan analogi intuitif.
- ✓ Gunakan Constraints sebagai Perisai Strategik, secara sengaja mengehadkan pilihan pengguna untuk mengelakkan kesilapan besar dan membimbing pelanggan ke jalan kejayaan yang paling efisien.
Key takeaways — Ogilvy on Advertising
- ✓ Utamakan Penyelidikan Pasaran sebagai asas strategi kreatif anda, memastikan mesej organisasi berasaskan apa yang benar-benar memotivasi pembeli.
- ✓ Bangunkan Idea Besar untuk setiap kempen—konsep tunggal yang menarik perhatian dan memberi arah strategik yang seragam untuk semua aset pemasaran.
- ✓ Fokus pada Puas hati Maklumat, sedar bahawa 'lebih banyak anda beritahu, lebih banyak anda jual,' terutamanya apabila berurusan dengan produk berisiko tinggi atau kompleks.
The verdict
If you want the higher-rated, more acclaimed read, start with The Design of Everyday Things. If you want a different angle on the same topic, Ogilvy on Advertising is the better fit. Both summaries are free — no signup required.
❓ FAQ
Is The Design of Everyday Things or Ogilvy on Advertising better? +
The Design of Everyday Things has the higher reader rating (4.9/5 vs 4.9/5), but "better" depends on your goal. The Design of Everyday Things focuses on pemasaran & jualan, while Ogilvy on Advertising focuses on pemasaran & jualan. See the verdict below.
Which is shorter, The Design of Everyday Things or Ogilvy on Advertising? +
Ogilvy on Advertising is shorter (224 pages, ~5.6 hours) compared to The Design of Everyday Things (368 pages, ~9.2 hours).
Should I read The Design of Everyday Things or Ogilvy on Advertising first? +
If you want the quicker, higher-rated read, start with The Design of Everyday Things. Otherwise read whichever matches your current goal — both summaries are free on BookHubs.