Who: The A Method for Hiring

Who: The A Method for Hiring by Geoff Smart and Randy Street, published in 2008, addresses the #1 problem in business: hiring mistakes. The authors argue that 'Who' problems (people) are more critical than 'What' problems (strategy). This book provides a rigorous, Four-Step Framework for identifying and attracting 'A Players'—the top 10% of candidates for a specific role—fundamentally changing the success rate of Executive Recruitment and organizational growth.

The core methodology centers on the Scorecard, Source, Select, and Sell process. The authors explain how to define a role through measurable 'Outcomes' rather than vague duties. They detail the Topgrading Interview technique—a chronological walk-through of a candidate's career—and provide strategies for 'Reference Checking' that uncover the truth. The focus is on moving from 'Gut-Based Hiring' toward Evidence-Based Selection to ensure high talent density and strategic alignment.

Essential reading for CEOs, startup founders, and HR managers. Readers gain concrete value by learning how to eliminate Hiring Bias and how to avoid the 'voodoo' hiring techniques that lead to turnover. Practical applications include utilizing the 'Scorecard' as a performance management tool and implementing Proactive Sourcing networks. By mastering the 'A Method,' leaders can ensure their organization possesses the human capital required to execute complex strategies and achieve market dominance.